Geneva Interiors, a growing tiling business, was looking to refresh their logo. Working with the client, Amanda built upon their original branding to modernize their image.
Walking through mood boards, idea dumps, and sketches, a final diamond tile design was selected to remain faithful to the business' old logo. however, taking this further, Amanda created vectorized tile patterns that brought context and new style to the design, giving it an atmosphere of professionalism, cleanliness, and boldness. All concepts ideal for a business involved primarily in tile side of renovation and remodeling. Utilizing Adobe Illustrator, Amanda made sure to provide Geneva Interiors with a design that could be easily translated for any of their needs, from stationary to clothing to vehicle decals.
Tools: Adobe Illustrator