Comic Kick was a campus radio show about webcomics maintained by Amanda during her last year in University. To promote the show an ad was created and then printed and posted locally.
This ad design was inspired by Sha’an d’Anthes, an Australian artist whose work often incorporates canvases crowded with doodles of inanimate objects. Her laidback style, which easily identifies her art, was adopted to convey the relaxed atmosphere of Comic Kick. Using hand drawn linework instead of vectors also allowed for each individual piece within the ad to be unique. No object is repeated and each one is connected to the show's brand through one of three themes: radio, comics, or the Pacific Northwest. The dark and neutral colors of the background were chosen to allow the text to pop. And a watercolor texture was overlaid to maintain a casual ambience.
Amanda thrives on detail and aspects of surprise in design. Certainly this ad works from a distance! But the real magic of it appears only to the select few that look closer. This whimsical style appears in many of Amanda's other works!
Tools: Photoshop & Huion Tablet
Format: Digital & Print
Time: 2 weeks (sporadically)
Client: Comic Kick